About us

From a young age, our Founder, Mr. Binu Kumar, was deeply inspired by his family's legacy in the jewelry business. As he grew, so did his passion and expertise—mastering every facet of the industry, from manufacturing to sales and marketing. His unwavering dedication played a pivotal role in transforming Parakkat Jewels from a regional brand into an internationally recognized name.

In a country like India, gold is more than a metal—it's a symbol of tradition, celebration, and social status. However, the rising cost of gold has made it increasingly unaffordable for many. Recognizing this gap, Mr. Binu Kumar set out on a mission to make gold jewelry accessible to all. With over 25 years of rich industrial experience, he launched Mandara Jewels.

At Mandara, our vision is simple yet profound—to make exquisite gold accessories affordable and accessible without compromising on quality. Every piece of Mandara jewelry is crafted with precision, using pure 24kt gold layered over 92.5 sterling silver. We do not cut corners; we do not compromise—for us, excellence is non-negotiable.

Mandara is not just a brand—it is a movement. A movement to redefine luxury, to empower everyday elegance, and to bring the glow of gold into every household.

Today, Mandara Jewels has its presence in Coimbatore and Hyderabad, and we’re expanding rapidly—soon, we’ll be in your hometown too.

Welcome to Mandara—where luxury meets affordability, and tradition meets trust.